Website & Artwork Design
Why graphic design is essential
A flyer design might alert local residents to a session that is coming up. Current funders / clients can be upsold new services through an appealing email series. A well-designed sales page might help you promote your new project or event.
Let's look at why graphic design is crucial for any charity or company.
First few seconds count
Graphic design is a vital tool for any charity / company looking to make a good first impression. The first interaction a visitor has with your brand will set the tone for the rest of your relationship.
And visual marketing materials are typically the first point of contact. A business card, a new landing page on your website, a poster, a flier, a social media post, or even your product packaging might all be examples.
When a customer first hears about your charity / company, they are likely to do some basic research on your website before making a purchase. What does your brand's website or landing pages say about it? Are there any bright colours and amusing fonts? Or did you go for a clean, professional look with grey and silver tones?
Keep the look similar throughout
Graphic design will assist your firm establish credibility no matter what sector or profession you're in. Customers are more likely to regard you as a trustworthy authority in your profession if your creative material helps solve problems and alleviate pain points.
Let's imagine you provide great social media material that people enjoy, but you don't follow a brand guide and each post appears different from the last. Your existing audience may be aware of your content gold mine, but newcomers will be turned off by your social network profile's graphic jumble.
Getting your message across
Infographics are an excellent method to summarise information that your viewers might otherwise overlook (or skip reading completely). Infographics, which combine visuals and information, are three times more interesting than text-only content, according to studies. Because pictures have such a strong influence on humans, including appropriate illustrations in text can help us better absorb and remember difficult material.
Wherever you now utilise large blocks of text to explain information, try using infographics. Do you have a "how-to" section? Make an easy-to-understand infographic out of it. Are you writing a blog post regarding social media statistics? Include an infographic that summarises the key statistics.
Let them know your out there
Your organization/business has a compelling tale to share. Whether you're a little charity or a serial entrepreneur looking to launch your next firm, there are people who would be interested in learning more about what your charity or business has to offer.
Graphic design is all about telling your existing and potential clients about your unique project / event story. Simple design choices like font and colour scheme can help you express your messages with feeling and clarity while also supporting your brand message.
There's little doubt that as your firm grows, you'll develop a variety of marketing materials. While each item has a particular purpose and so has a varied appearance, it's preferable if all of your creative content is consistent.
We'll walk you through the brand guide design process step by step because it's critical that clients / funders know your brand at a look.